Eric Speier is the owner of 5 Elements Entertainment (“5E”) which specializes in Web and app development. Headquartered in Santa Monica, California, 5 Elements Entertainment exists to help fuel the ever-changing convergence of technology and media. With experience in video games, music, TV, and consumer products, 5E excels at creating new cross-functional dynamics for brands and intellectual property owners. Eric is also on the board of the IEA and has been a Long Beach member for 5 years.
Eric’s talk emphasized how updating your website will improve the amount of people willing to use it. Most companies have their repeat customers though they still want to reach out to new customers that will look up a company’s website to see if it fits them. Eric states that it takes 1/20th of a second to for your website to make a good first impression. There are a couple of things to look for in your website when deciding if upgrading your site is good for you: if your website is five years or older then potential customers probably will think you might be out of business. If there is too much text on the front page it will probably deter potential customers as customers prefer less text on the front page and want visual aids to show that the website they are looking at are experts. Lastly is your site mobile friendly, if not then your SEO (search engine optimization) is being effected and search engines like Google will de-emphasize your site.
If any of these relate to your website then it is time to change it. Eric and 5 Elements Entertainment will be able to set up a website that is user friendly gives the user the ability to manage their own content.
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